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Our Executive Officers

As President and CEO, Matt Chapman leads the Northwest Evaluation Association (NWEA) in achieving its vision for student-centric education grounded in research-based evidence of what helps students learn. Since joining in December 2006, Matt has led NWEA in nearly quadrupling the number of students served, to over 7 million, and introduced new products and services while continuing NWEA’s focus on its mission.

Matt has combined business careers with a volunteer career focused on education. He co-founded a program for street youth that includes an award-winning alternative school. He served on the board of the Oregon Museum of Science and Industry (OMSI), focusing on its strategic plan and programs for distance learning in science. Matt serves on the board of All Hands Raised (which manages the Portland-area "Cradle to Career" initiative), as well as the Oregon Business Association, the University of Portland, and Microchip Technologies, Inc. (NASDAQ: MCHP).

Matt practiced law for 13 years, and then became CEO of CFI ProServices, Inc., a publicly traded company where he served for 13 years. CFI received recognition in local and national lists of rapidly growing companies, and was listed as one of the 10 best places to work in Oregon four years in a row.

Matt received a bachelor's degree in economics from the University of Portland in 1971, and a J.D. from the University of Oregon Law School in 1974.

Jeff joined Northwest Evaluation Association (NWEA) in 2007. In addition to his role as Chief Operating Officer, Jeff also serves as NWEA's CFO and Vice President of Corporate Services. Jeff brings to NWEA more than 20 years of experience helping organizations attain their goals, first as an attorney at Perkins Coie and later in various leadership roles at notable Northwest companies, including CFI ProServices/Harland Financial System, Vesta Corporation, Centrisoft Corporation and CakeBoxx LLC.

At CFI ProServices, Jeff was Vice President and General Counsel from 1994 through its acquisition by Harland Financial Services Systems in 2000. He was the Vice President of Finance and Administration at Vesta Corporation during a critical time in that company's expansion. Jeff has served as the Chief Operating Officer at both Centrisoft Corporation and CakeBoxx LLC, a startup company engaged in developing a new, more secure design for international shipping containers.

Jeff received a B.S. in Business Administration from Oregon State University in 1982 and J.D. degree from the University of California at Berkeley (Boalt Hall) in 1985.

Jill brings to NWEA extensive leadership experience developing customer-centric global sales and account management organizations. She is an expert in sales strategy and management who has built channels and new markets in North America, Europe, Latin America, and the Pacific Rim.

With over 20 years of experience leading high growth sales and marketing teams, Jill has worked for several high tech firms including Farallon Computing (now Motorola), and Dantz Development (now EMC). Over the past decade, Jill was Vice President of Worldwide Sales for software provider Extensis, Vice President of Business Development for Gartner spin off GCR, and Vice President of Business Development for research software provider Revelation, Inc. She also worked as an advisor for start-up, industry, and academic organizations, helping to establish business plans, sales processes, and strategies around customer acquisition and retention.

Jill received her degrees in Economics and Sociology from the University of Colorado, Boulder. She is actively engaged in the Portland business community and has led and served on committees with the SAO, OEN, TechAmerica and others.

  • Donna Schultz

    Vice President of Advocacy, Product Management and Marketing

Donna brings to Northwest Evaluation Association (NWEA) over two decades of leadership experience in product management and marketing, including expertise in sales, branding, public relations, web development, e-commerce, and positioning strategy.

Prior to joining NWEA Donna was instrumental in increasing public profile, market position and sales for national companies based in the Pacific Northwest. She served as Vice President of Marketing for Vero, Inc.; Vice President of Sales and Marketing for Swiftview, Inc.; Vice President of Marketing for Sonus USA; Vice President of Marketing and Product Management for Harland Financial Services; an Assistant Vice President of Marketing for Standard Insurance Company; and a Senior Marketing Manager for Boise Cascade.

Donna received her B.S. in Psychology with honors from Western Michigan University, and her M.B.A with honors from the University of Portland.

Anne has twenty years of experience in K-12 public education. She has been an aide, teacher, staff developer, program director and an assistant superintendent with leadership responsibilities for major curriculum, instruction and professional development initiatives.

Throughout the 1980s Anne taught in an elementary resource program for learning disabled and gifted students with the Tucson, Arizona Unified School District, and provided district-wide training in higher-level thinking skills. In the 1990s she served in numerous leadership positions for the Charlotte-Mecklenburg Schools, the largest school system in North Carolina, including as Assistant Superintendent for Curriculum and Instruction.

She has published numerous articles and has co-authored Creating the Thoughtful Classroom. She is an accomplished keynote speaker and presenter.

Prior to joining NWEA in 2010, Anne spent nine years as Executive Director of the Lee Institute, a Charlotte, North Carolina-based non-profit organization dedicated to encouraging collaboration, problem-solving and strategic planning for individuals, civic organizations and community efforts.

Anne received her B.A. in Secondary Education and M.A. in Special Education from the University of New Mexico, and received her Ph.D. in Special Education from the University of Arizona. She is the co-chair of the Udall Foundation, a federal agency formed in 1996 to honor the work and legacy of her father, Morris K. Udall and her uncle, Stewart L. Udall.

Prior to joining NWEA in 2005, Raymond enjoyed a twenty-nine year career as teacher, principal and superintendent of schools. His tenure included seven years as superintendent of Alexander Local School District in Ohio and seventeen years as superintendent in Rochester, New Hampshire. During this service, he gained a national reputation for his understanding and effective use of data to improve instruction and increase student learning. He is a widely published author, respected presenter and has been privileged to actively participate in and lead several professional organizations, including a term as chair of the National Forum on Education Statistics.

Raymond received his Bachelors in Music Education at the University of Utah in 1972, earned a Masters in Secondary Education in 1979, and received an Ed.D. in School Administration in 1981. Both graduate degrees were earned at Indiana University in Bloomington.

John O'Hair joined NWEA in 2012 and brings over 20 years of experience in technology products for K-12 education. Prior to NWEA, John led the technology teams at eInstruction Corporation building interactive whiteboards, classroom "clickers," and iPad applications for schools world-wide as their Chief Technology Officer. Previous to that, John was the Chief Technology Officer of Scantron Corporation where he was responsible for software and hardware development providing software solutions for both the educational and commercial market places. John joined Scantron in 2002 after the acquisition of EdVision where he served as CTO and co-founder of EdVision Corporation for 12 years managing the educational software product development. He consistently creates customer-centric "best of breed" educational products that are used in schools nation-wide.

  • Toni Jaffe

    Vice President of Human Resources and Organizational Development

Toni Jaffe oversees NWEA’s Human Resources functions, including organizational development, internal communications, and community engagement. Toni leads NWEA through growth and change by providing clear direction based on culture, philosophy and core values. Building upon her thirty year history of establishing solid Human Resources foundations, she helps NWEA focus on its infrastructure and systems for optimal organizational performance and excellence.

Prior to joining NWEA in 2007, Toni was Senior Vice President of Human Resources at Knowledge Learning Corporation, the largest for-profit educational company in the U.S. She also served as Vice President of Team Resources at Banfield, The Pet Hospital, the world’s largest and fastest growing veterinary practice, located in over forty states and two countries. Additionally, Toni served as Executive Vice President and Chief Operating Officer of Metropolitan Group, providing operations management and leadership for this full-service communications firm.

Toni was honored in 2012 with the Human Resources Professional of the Year award from the Portland Human Resources Management Association (PHRMA). Passionate about community engagement, Toni serves on the Board of Directors for Big Brothers Big Sisters, facilitating a strong partnership aligned with NWEA’s mission of Partnering to Help all Kids Learn.

Toni received a Masters of Business degree from Marylhurst University, and a B.S. with honors from Oregon State University.

Geri Cohen joined NWEA in 2005 and brings over 30 years of diversified experience in the financial, software and online services industries, with strong emphasis in business line management, technology-based product development, and organizational turnarounds – a unique combination of skills and insights acquired from working in both Fortune 500 companies and successful start-ups.

Prior to NWEA, Geri progressed through two turbulent decades in the financial services industry, helping major banks navigate through rapid deregulation, massive shifts in the economic environment, and emerging technologies with innovative and profitable services; starting in the advanced technology group with First Chicago and ultimately serving as Vice President & Manager of Card Products at US Bank and Vice President & Manager of Consumer Loan Products at Wells Fargo. From there, Geri launched a new career in Portland’s nascent software industry, most recently serving as Director of Solutions Engineering at Unicru (now Kronos) delivering psychometrically validated workforce assessments and analytics.

Geri received her M.B.A. Finance and B.A. in Psychology from the University of Chicago.

Jason Mendenhall joined NWEA in 2003 with 8 years of experience as a secondary and post-secondary educator. Teaching a wide range of students in diverse subjects including Biology, American Literature, Journalism, and Creative Writing fostered a passionate belief in student-centered education, which ultimately led Jason to NWEA.

In his tenure at NWEA Jason has served in a number of capacities including Director of Supplemental Educational Programs, Director of Product Strategy, and Director of Strategic Implementation. Jason’s experience in these varied capacities has allowed him to bring a balanced perspective to strategic planning, solution development, and product quality. By bringing this experience together, Jason strives to enable educators to improve teaching and learning though high quality products and services.

Jason received his Master of Arts in Teaching and BA in Biology and Literature from Pacific University.