Discovery & Strategy
I lead the Discovery Phase to define client goals, gain meaningful user insights and capture project objectives with clarity and purpose.
Beyond a set of rote deliverables, I explore content and functionality solutions to inform, inspire and propel the project forward.
Drawing from my diverse background, I guide the team to create beautiful and useful experiences while successfully fulfilling project objectives.
It was a thrill to be a part of a completely new program and web property with such an iconic organization. As part of the Substance team, I worked directly with the National Geographic Travel and Lodges teams in Washington D.C. to guide discussions covering the business requirements, user research, content strategy and site structure.
There was much to resolve regarding the booking process and exactly where the site exists in the canon of their current online travel experiences. Ultimately, we were able to design a brand new experience from the ground up and at the same time influence larger, systemic design changes for National Geographic Travel.
- Discovery Phase & Requirements Gathering
- Content Strategy
- IA & Site Structure
- Visual Design Consultation