Discovery & Strategy

strategy

I lead the Discovery Phase to define client goals, gain meaningful user insights and capture project objectives with clarity and purpose.

User Experience

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Beyond a set of rote deliverables, I explore content and functionality solutions to inform, inspire and propel the project forward.

Creative Direction

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Drawing from my diverse background, I guide the team to create beautiful and useful experiences while successfully fulfilling project objectives.


Case Study: National Geographic

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It was a thrill to be a part of a completely new program and web property with such an iconic organization. As part of the Substance team, I worked directly with the National Geographic Travel and Lodges teams in Washington D.C. to guide discussions covering the business requirements, user research, content strategy and site structure.

There was much to resolve regarding the booking process and exactly where the site exists in the canon of their current online travel experiences. Ultimately, we were able to design a brand new experience from the ground up and at the same time influence larger, systemic design changes for National Geographic Travel.

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My Contributions:

  • Discovery Phase & Requirements Gathering
  • Content Strategy
  • IA & Site Structure
  • Wireframes
Visit NationalGeographicLodges.com

Case Study: Nike Running

Nike Running Pacer Portal Homepage
Pacer Analytics
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The Nike Running team maintains a hands-on relationship with independently owned shoe retailers with a staff of young people criss-crossing the country known as the Pacers. Because of their road-warrior work schedules, Pacers needed a centralized system for capturing and fulfilling their sample shoe orders, soliciting test runner feedback and educating their retailers on upcoming products.

Working directly with the Nike team and their fulfillment vendor, I designed a web-based application which achieved the following:

  • Pacers order sample shoes for stores in their jurisdiction
  • Pacers could use the responsive experience as an in-person product education tool
  • Retail employees could login to share their product feedback
  • Pacers could track store activity and reward their participation

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Within 6 months of the system’s release, a Texas retailer declared Nike Running’s Pacer team went from “worst to first.” Can’t get much better than that.

My Contributions:

  • Discovery Phase & Requirements Gathering
  • User Research with Pacer Team Members
  • Workflows & Wireframes

The North Face

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The North Face publishes dispatches from sponsored expeditions featuring the top adventure athletes in the world. I designed the user experience to tell their stories.

NeverStopExploring.com

Pinehurst Golf Resort

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Staying true to their heritage as the “Cradle of American Golf,” I re-imagined how Pinehurst would approach the next generation of golfers and their families.

Pinehurst.com

Travel Oregon

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I am fortunate to have developed the UX for this award winning experience showcasing Oregon to the world. It is a powerful publishing system for a passionate team.

TravelOregon.com